De Beers Sets a New Standard for Diamond Transparency
In a bold move that could reshape the entire jewelry market, De Beers announced that it has successfully tracked 100 high‑value diamonds from the moment they were struck in the earth’s crust all the way to the showroom shelves. The whole journey is now recorded on a blockchain, giving every stakeholder—from miners to retailers—a tamper‑proof digital trail.
Who’s Involved?
- Diacore
- Diarough
- KGK Group
- Rosy Blue NV
- Venus Jewel
These five manufacturers teamed up with De Beers to build the platform, which will roll out to the wider supply chain by year’s end. The name of the project is Tracr.
What Tracr Actually Does
Tracr creates an immutable, secure record for almost every rough diamond that passes through De Beers’ mines. As the stones leave the mine, they travel to the cutter and polisher before arriving at a jeweler’s shop. Each step is logged on the blockchain, meaning the public record can be consulted at any time to confirm that the diamonds are truly natural and free from conflict minerals.
Benefits for Everyone
Once fully launched, the platform will:
- Give consumers guaranteed peace of mind when buying registered diamonds.
- Eliminate the risk of imposters slipping through the cracks.
- Boost efficiency along the entire diamond value chain.
“The Tracr project team has proven that tracking a diamond from start to finish is not only possible but foolproof,” said De Beers CEO Bruce Cleaver. “This is a game‑changer for traceability in an industry that has long struggled with it.”
Next Steps
The company plans to launch Tracr later this year, so keep an eye out for the upcoming release. If you’re buying a diamond, you’ll thank the dedication of De Beers and its partners for turning a centuries‑old mystery into a tidy, transparent record.
