UK Adults Grapple with the Toughest Economic Season Yet
ZipZero’s latest survey of 2,000 UK adults reveals a crowd of people feeling the squeeze of a cost‑of‑living crisis that’s proven as hard as anything they’ve encountered. Let’s unpack the findings, the sense of urgency behind them, and how ZipZero plans to swing the tables in favour of ordinary shoppers.
Key Numbers that Snap the Economy to Life
- 53% say the current economic climate is the most painful they’ve ever lived through.
- 60% attribute their financial burden to inflation tightening its grip.
- Inflation sits at 9.4% in the UK – food spend up by about £380 this year.
- Energy bills are poised to edge over £3,000 for the very first time.
Energy Bills: A Personal Struggle for Many
- 17% of adults couldn’t pay an energy bill in 2022.
- Among 18‑34‑year‑olds, this figure jumps to 36 %.
- Almost half (47 %) feel a shaky future—they doubt they will keep their lights glowing without slipping into debt or late payments before the year ends.
What Britons Are Doing to Keep the Lights on (and the cupboards stocked)
- Women are stepping up: 36 % collect vouchers, coupons and special offers.
- In contrast, only 22 % of men are engaging in this game.
- Women are also more diligent shoppers: 32 % scour the web for the best deal before buying.
- About one in five women (23 %) are selling things online to squeeze out some extra cash.
- Only 15 % of men are in the selling bandwagon.
Zipping Into Action: ZipZero’s Rallying Cry
Mohsin Rashid, co‑founder of ZipZero, says the data paints a stark picture that demands swift intervention. He highlighted that:
- Nearly half of the populace feel out of reach of paying their energy bills.
- Industry watchdogs warn that four in ten Britons may tumble into fuel poverty over a coming autumn.
- Retailers and brands dump around £27 billion each year on digital marketing.
- What if that money could be redirected back to shoppers as cash rewards to help cover rising electricity costs?
The solution, in Rashid’s words, “requires an urgent response from governments, retailers and energy providers alike.” That’s why ZipZero launched the ZipZero Coalition—a long‑term, mass‑market arm of hope, aiming to bridge the gap between everyday shopping and solidarity with your next energy bill.
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