Fraser Group Passes on Revolution Beauty
Sports Direct’s parent company, Fraser Group, has made it crystal‑clear that they’re not lining up any takeover plans for the cheeky cosmetics startup, Revolution Beauty. Let’s break down the bits:
Why the Shake‑Ups?
- Revolution Beauty flagged itself for sale last month, stirring the pot in the beauty world.
- Mike Ashley’s empire had toyed with the idea of scooping up the struggling salon, but they’ve decided it’s not the right fit right now.
- Fraser Group says they’re “one of a number of parties conducting due diligence”—in other words, they’re carefully watching the scene before taking any grand steps.
What That Means
Fraser Group isn’t going to throw money and a shiny board into the mix just yet. They’re not ready to get their hands dirty, so that mini‑cosmetic coup is a no‑go, for the moment.
If you’re on the fence about the next move in the beauty industry—whether Fran’s, a rival, or a fresh investor—stay tuned. In the meantime, it’s clear that the revolution for Evolution Beauty isn’t in the pipeline right now.
