MultiPay Global & Luxochain Team Up to Beat Counterfeits
Guess what? MultiPay Global Solutions just announced a partnership with Luxochain, the blockchain nerds who’re on a mission to keep your luxury items, pharmacies, and retail wares genuine. Together, they’re launching the world’s first payment‑plus blockchain combo that guarantees authenticity without annoying your customers.
Why It Matters—Because Counterfeits Are a Real Pain
- Financial hit. By 2022, counterfeit goods were projected to be worth almost a trillion dollars. That means real brands lose sales, shelves get empty, and growth stalls.
- Trust eroded. Incopro’s research shows that 66% of people who unknowingly purchase fake products will never buy from that brand again. Another 34% will think twice before clicking “buy” on the brand’s own website.
- Brand reputation on the line. A single counterfeit incident can turn a loyal customer into a skeptic, costing more than just the item’s price.
How the New Duo Helps You Stay Ahead
With Simple, Seamless Authentication built straight into the checkout process, Luxochain and MultiPay are making it easy for businesses to add an invisible layer of security while keeping the shopping flow smooth:
- Real‑time verification of product authenticity before the order hits your system.
- Encrypted blockchain records that customers can tap on their mobile to prove they actually own the genuine item.
- Zero friction for buyers—no extra steps, no second‑hand checks.
- Brand protection that lets you focus on innovation instead of chasing counterfeit messes.
What’s in it for You?
By leveraging this integrated solution, you’ll:
- Restore confidence in your brand, turning those wary shoppers into repeat customers.
- Show that you’re serious about quality, and maybe even earn a trust badge that folks can brag about.
- Outshine competitors who still rely on old-school spot checks.
Ready to Play It Safe?
Don’t let counterfeiters hijack your sales and your reputation. Team up with MultiPay Global and Luxochain, and give your customers a fraud‑free shopping experience that feels as smooth as a silk scarf. Trust in the future of authenticity—one block at a time.
Simple, seamless technology
MultiPay & Luxochain: A New Era of Secure Shopping
Delia Pedersoli, COO at MultiPay Global Solutions, put a killer line about the new partnership:
“Luxochain’s world‑class expertise in using blockchain to prove product authenticity makes it the perfect partner for us. Together, we’re building a twist on the checkout that knocks counterfeits to the curb while keeping the buying flow razor‑smooth.”
What that means in plain English: once you pay for something through MultiPay’s payment API—anywhere, anytime—Luxochain attaches a fireproof certificate of authenticity right at the point of sale. Like a secret badge that proves your gear, watch, or lipstick is the real deal.
Why It’s a Game‑Changer
- Instant verification: Customers get a one‑click, “Hey, you’ve got the genuine thing” badge.
- No extra steps: The whole process happens while you’re checking out, no added friction.
- Trust on the go: Whether you’re a fashionista, a connoisseur of fine art, or just grabbing a snack, you can be sure the product’s legit.
Industries That Will Love It
- Fashion & accessories
- Art & collectibles
- Automotive parts
- Jewelry & watches
- Pharmaceuticals & supplements
- Food & beverage
How the Tech Works
Picture a tiny electronic tag tucked into your product at the factory. This tag is wired to a non‑fungible token (NFT)—a digital fingerprint that lives on Luxochain’s blockchain. Once you complete a purchase through MultiPay, that NFT gets handed over to you and slotted into the Luxochain app on your phone.
Later on, if you decide to sell or gift the item, you can simply transfer the NFT. It’s as easy as swapping a notepad in your email inbox—no paperwork, no hassle.
With the rollout starting in Autumn 2021, all new and existing MultiPay customers can tap into this authentication & payment combo. It’s a slick solution that keeps counterfeiters out and gives shoppers peace of mind—all while keeping the checkout button as clunky as ever.
Fighting back
Battle Against Counterfeits: Luxochain Teams Up With MultiPay for a One‑Click Solution
In a world where fake goods can sneak past the most vigilant shoppers, Luxochain has found the perfect ally. “Partnering with MultiPay was a clear choice for us in progressing the growing adoption of Luxochain,” says Davide Baldi, the company’s Chief Executive Officer.
He adds that to defeat counterfeiters, businesses need trustworthy, user‑friendly solutions; otherwise, people won’t bother using them and the whole effort fizzles out.
Why MultiPay Fits the Bill
When Luxochain met the team at MultiPay, it was crystal‑clear that the customer experience mattered equally to both firms. The fintech’s nifty single‑API payment reconciliation means you can process any payment—everywhere—so fast and simple that it cuts the buying friction down to a whisper. That’s the sweet spot at which Luxochain wants to operate: “They can reconcile payments through a single API and therefore take any payment anywhere perfectly met our desire to simplify the purchasing process and add an extra level of authenticity that can be used across the whole lifetime of a product.”
From First‑Time Purchasers to Resale Aficionados
- Initial Buyers: get instant verification straight from the product’s NFC tag. No guessing game.
- Pre‑Owned Market: the smart phone’s built‑in NFC reader lets sellers and buyers alike confirm authenticity on the fly. That means fewer fakes, more confidence.
Saudi’s Delia Pedersoli underscores the impact: “For too long, brands have suffered from lost sales and diminished reputations at the hands of fake, counterfeit products. Now, thanks to new technologies such as Luxochain, they can fight back and regain the trust they rightly deserve. This is great news for businesses and customers alike.”
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