Gold’s latest rise to fresh record prices has seen a jump in gold bullion investing, with UK buyers outnumbering sellers by the widest margin in 4 years on world-leading precious metals marketplace BullionVault this spring.
By weight, April-to-June also marked the first calendar quarter of net gold demand among UK users of the award-winning fintech since Q2 2023, buying more than they sold as a group even as prices set new all-time highs.
The price of gold in British Pounds ended June 7.8% below mid-April’s one-day spike to £2609 per Troy ounce. But its quarterly average price rose to £2457, the 7th successive record high and one third (+32.7%) above Q2 last year.
For reference, the UK Treasury’s gold sales of 1999-2002 fetched an average price of £183 per Troy ounce.
“Smashing daily records this spring, gold has continued to trend higher, with its underlying price setting fresh all-time highs as the second half of 2025 begins,” says BullionVault director of research Adrian Ash.
After taking profit on this year’s earlier surge in prices, UK investors are now buying into gold’s bull market. They’re joining central banks and Asian wealth managers in building their holdings as the geopolitical shock of Trump’s return to the White House persists and the UK’s economic gloom worsens under Labour.”
Gold Investors: Big Gains & Steady Surge
Last month, BullionVault added a fresh wave of investors, and the UK saw a 7.1% rise in Brits holding more gold at month‑end than at the start.
Meanwhile, 8.0% fewer folks sold their gold holdings. The net effect? The UK Gold Investor Index leapt 1.1 points to 57.4, its highest reading in June since 2021. That averages a hearty 56.4 for the quarter, the strongest underlying figure since Q2 2021.
Remember, a 50.0 on the index means buyers and sellers are perfectly balanced. The measure hit a decade‑high of 63.1 in March 2020 during the pandemic rush, then dropped to a record low of 47.3 in March 2024 after profit‑taking.
Why the Bull Is Still Bouncing
“Gold’s making a strong comeback,” says Ash, “but it’s nowhere near the wildfire of the pandemic or the crisis days.” The steady, under‑the‑surface rise in prices and the measured demand for new investors suggest this bull market is unlikely to burst right now, especially as interest in gold coins keeps climbing.
Global Pulse: More First‑Timers Onboard
- Worldwide new precious‑metal investors surged again last month.
- June set the second‑highest count of first‑time BullionVault users since March 2021.
- All of BullionVault’s top 10 national markets recorded more first‑time users than in May.
- Across the Eurozone, June exceeded the 5‑year monthly average by 47.0%, and the UK by 45.6%.
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