Gold's Hotspot: 38% of Purchases Come From 27‑42‑Year‑Old Shoppers

Gold Bank’s Latest Gold Rush Revealed

Gold Bank – the go‑to place for buying and selling gold in the UK – just dropped some fresh numbers that are hotter than a sun‑baked bullion crate. From Feb 2024 to Feb 2025, shoppers aged 27‑42 made up a whopping 38% of all purchases. That means the “working‑age‑to‑savings” crowd is really taking the plunge.

Meeting Points: Where the Gold Is Bought

Online sales: the click‑click click of an easy checkout.
Three brick‑and‑mortar locations: West London, East London, and Bradford – because sometimes you just need a human haggler.

Why 27‑42 Rocks

Gold appetite has shot up 25% among this age band since 2020 – a tidy jump compared to the 17% rise in other age groups. The reason? Folks are looking to invest without the jitters of beanie or chest‑nut. The main favourites are:

Gold bars – for those serious about their long‑term nest egg.
Collectables, coins and gifts – perfect for keeping memories (or maybe minting money).

Prices on the Rise

Over the last year, gold bars and coins have seen an average spike of 32%. Buyers who pick larger bars are keen on locking in a long‑term haul, while smaller bars make great presents that you can still brag about once you shine them.

First‑Timer Gold Enthusiasm

New investors are flocking to gold more than ever. Gold Bank London offers a no‑question‑back‑guarantee – buy a bar or a piece of jewellery, and you can sell it back anytime, in any condition! Even scrap gold and jewelry from people who’ve never been customers? They’ll buy it.

Exclusive – The Phoenix Collection

Out of the 95% of gold they sell, the rest is secretly reserved for the supplier and manufacturer. The Phoenix Collection is the current fan‑favorite, made right in London at a dedicated facility that looks like a royal mint.

CEO Speaks

Faisel Ali, Founder and Managing Director, told us: “Gold prices have kept climbing, and that’s turning the buying public into a who‑stops‑for‑no‑reason crowd. Our 27‑42 group is proving they’re the smartest investors yet. With over 133,000 members and more than £29 million in investments, our loyalty programme is a gold rush of its own. Members earn points, unlock rewards, and we keep the premiums low and the buy‑back promise rock‑solid.”