Google’s Pixel 10 Teaser Challenges Apple’s Siri
Google’s new 30‑second video on YouTube plays a quick jibe at Apple’s delayed AI‑boosted Siri. The teaser, released as the Pixel 10 launch dates shape up for August 20, hints that the Google phone may soon offer a stronger suite of AI tools than the upcoming iPhone 17.
The Voice‑over Jibe
- Google warns: “If you buy a new phone for a feature that’s coming soon, but it’s been coming soon for a full year, you could change your definition of soon.”
- The video shows a Pixel 10 outline while the voice muses, “or you could just… change your phone.”
Context Behind the Teaser
- Apple announced its AI‑enhanced Siri features at WWDC 2024, slated to land on iPhones in April 2025.
- In March, Apple noted long delays for AI‑boosted Siri. By May, the company admitted the Siri AI features were “taking a bit longer” than expected.
- While Google announced further AI updates and new features at Google IO 2025, iPhone users remain stuck with an AI assistant that is not as advanced as Google’s Gemini.
Why This Matters
AI on mobile devices isn’t going away anytime soon. While Google pushes forward with new features, Apple appears to be treading water as it waits to deliver on promises made last year. The Pixel 10 launch, expected to feature AI heavily, adds further fuel to the idea that AI and Gemini could play a vital role.
Looking Ahead
- Google must back up this jibe with solid evidence that its hardware and software can make iPhone users consider switching away from Apple.
- We’ll watch the Made by Google event on August 20 with keen interest.
- Apple will likely be watching closely, as the iPhone 17 launch is expected to happen just a few weeks after Google’s event.
While Apple does not tend to get drawn into these games, it will be interesting to see if there’s any subtle mention of how Apple Intelligence is leading the industry in specific areas come the iPhone event.
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