Greggs Eats Up Rising Wages, Slashes Prices
The beloved high‑street bakery, Greggs, has told fans that the cost of living’s new “National Living Wage” is getting a hot stir‑rer in their kitchen. To keep pastries and pies affordable, they’re bumping up a few slices on the menu—think of it as a culinary “price‑adjustment” dance.
Financial Bites: What the Dough Says
- Half‑Year Profit Plate: Under‑the‑surface‑pre‑tax profit climbed 16.3% to £74.1 million—a big “cheery” sock‑in‑the‑line for investors.
- Sales Savory: Total sales rose an impressive 13.8% to £960.6 million, proving that the locals love a mid‑morning muffin.
CEO’s Slice‑of‑Truth
Roisin Currie, the top honcho, told PA News that the biggest “inflation cost” is the uptick in the National Living Wage. “We’re making sure the crew gets the raise they deserve,” she said. The plea? “We can’t keep service levels outpaced by the price‑tag chase.”
She added that Greggs is expanding its on‑the‑go food lineup, aiming for a smoother, customer‑friendly experience. “Our 2024 cost outlook stays steady—no surprises—while we stay on track with the game plan,” Currie rolled out as she toasted investment into long‑term growth.
Need to Keep Your Taste Buds Updated?
Want instant updates on everything Greggs? Subscribe now and get real‑time scoops right on your phone.
