Guild Launches Free Professional Messaging for Everyone
In a bold move to give corporate chatter a fresh face, Guild—the London‑based tech startup that started in 2018—has opened its doors for one‑to‑one messaging between professionals. No more paywall for the day‑to‑day convos. Only organisations wanting polished, branded groups, compliance add‑ons, admin controls and analytics will pay a yearly fee.
From Groups to Individual Connections
- Guild once served organisations: Deloitte, The Institute of Directors, Norfolk Liberal Democrats, Wunderman Thompson, Creative England, Cambridge Judge Business School, and more.
- Now it lets anyone sign up and start chatting privately with fellow pros.
- Over 40% of WhatsApp users use the app for work, despite the platform’s own rules against non‑personal usage.
- Consumer messaging apps like WhatsApp fail to meet GDPR and record‑keeping requirements for businesses.
Why Guild Is Switched on
According to CEO & Founder Ashley Friedlein:
“Guild is built specifically for professional use. Private, no ads, all users have clear professional profiles so you know exactly who you’re talking to. It’s a safe space for business conversations that matter.”
Studies from Facebook and Microsoft confirm that younger professionals crave messaging apps that keep work and personal life separate. While Microsoft Teams and Slack excel at team workflows, Guild offers a simpler, personal communication channel—think a “little black book” you can truly open up.
LinkedIn vs. Guild
Recent survey findings reveal that LinkedIn is increasingly seen as a marketing and recruitment hub rather than a networking platform. Guild aims to fill that void by offering high‑quality, mobile‑first networking that also satisfies strict legal and compliance standards.
Get Guild on Your Phone
- Available on iOS and Android.
- Also offers a web version for desktop/laptop use.
Jump into Guild today—no subscription required—and experience professional messaging without the clutter.
