Guinness Gets a Price Hike? It’s Almost Like a Tax Wave
What’s Brewing on the Pint Scale
St. Patrick’s Day might be just around the corner, but the cheers could feel a tad stingier—your pint might be pulling up an extra 10% ? Yep, Guinness lovers, the bottle tax could be a bit of a buzzkill.
Why the Bubbles Are Bubble‑Ups
Diageo’s finance chief, Nik Jhangiani, spilled the tea: the anticipated hit on operating profit is roughly $200 million if U.S. tariffs on Mexico and Canada kick in March.
Where the Money is Brewing
- The average pint in the UK is now £4.48. An 8% climb from last year—nothing to sneeze at.
- In London, a pint costs about £5.66—the city’s cocktail of tradition and inflation is no secret.
- Give that a 10% boost, and you’re looking at almost £5 in the UK and roughly £6.22 in London.
Experts Talk Trade Talk
John J. Hardy, the Global Head of Macro Strategy at Saxo, weighed in: Diageo’s warning is essentially an insurance policy while they wait to see how the Trump‑tariff drama shakes out.
He noted that the risk on the EU side is bigger, but the actual impact will surface near next month. “A 10% rise makes sense for European imports, but the game may be more about nudging companies to invest locally rather than keeping tariffs locked for a long time,” he pointed out.
In short, Diageo’s alert is like putting a “prepare for the worst” safety net over the pint. By setting a baseline, they can claim: “We’re ready for the storm, and if the hit turns out lighter, we celebrate on the upside.”
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