Greggs Says Summer Heat Is Shrinking Their Fryer Between Two Cooks
Greggs, the iconic British bakery chain, has publicly confessed that the blistering sun this year is playing a hardball with their sales. They’ve seen a dip in customers looking for that crispy, warm snack we all love.
Sales Snapshot: 2.6% Upswing, But Who Might Top It?
From the start of the year to 28 June, the bakery chain reported a 2.6 % increase in like-for-like sales. However, a scorching June shifted consumer behaviour, with folks tipping their wallets for refreshing cold drinks over warm pastries.
- High temperatures boosted demand for cold beverages.
- Footfall took a dip as customers stayed cooler.
Board’s Crystal Ball: Lower Annual Profit Forecast
The board at Greggs admits that the last half of the year is notoriously against like-for-like sales. Given the current heat‑driven trading conditions, they foresee the overall operating profit for the full year to be a tad below 2024’s figures.
Tomorrow, We’ll Flush The Heat Out of Our Bakeries
Despite the sweat, Greggs remains optimistic, aiming to keep the ovens humming and customers satisfied as the season rolls on.
