Heineken’s Q1: A Toast as Sales Rise Stardust‑Like
Imagine a glass of crisp lager blowing into the first three months of 2024 and it just doesn’t seem enough. Heineken’s quarterly results prove exactly that—sales surged 7.2 % to a cool €8.8 billion as supermarket shelves stocked up on the buzzworthy brews.
Organic & Premium Beers Raise the Bar
- Organic beer sales climbed 4.7 %, proving that green‑tech and good taste go hand in hand.
- Premium “fine‑fellows” saw an even greener uptick—7.3 % more of the richer steins in circulation.
- Brands like Birra Moretti popped up on the charts, pushing a 12.9 % increase worldwide.
CEO Dolf van den Brink Looks Back with a Wry Smile
“Every region’s volume and revenue grew,” he mused, “and the business kept improving across the board, beating most categories the way a champion swimmer beats the beat.” A hint of the worldly Easter rush—and a subtle nod to last year’s shuttlecycling hiccups—helped lift the numbers this quarter.
How the Numbers Speak
“The top‑line delivery found a fair balance between volume and value,” van den Brink explained, “as markets re‑ignited growth and our premium trend endured like an espresso shot after a long shift.”
A Word from the Analyst
Hargreaves Lansdown’s Aarin Chiekrie felt the vibe: “Heineken’s first‑quarter results give us a reason to raise a glass.” He added that beer volumes exceeded market expectations, meaning the growth came from a healthy mix of price and volume. Despite the strong start to 2024, the company keeps its full‑year guidance unchanged, with operating profit expected to flex at a low‑to‑high single-digit rate.
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