Incipio Group’s December Gets a Sparkly Sale Surge
In the final lap of 2023, Incipio Group dragged in the biggest sales haul ever. Their venues—Pergola on the Wharf, The Libertine, The Prince, and others—floated up a mind‑blowing 66% in like‑for‑like sales compared to last year, pushing total revenue to a record £26.4 million.
Why December Rolled Out the Red Carpet
- More Christmas party bookings and private events hit the calendar.
- The group rolled out special festive activations that kept the crowds humming.
- They pushed events onto quieter corporate dates to lure party‑goers in.
- Innovative campaigns, high‑energy brunches, late‑night vibes, and a TikTok push brought a fresh wave of guests.
All of that added up to a 38% jump in visitor numbers across the board.
Revenue Highlights That Sparkled
Corporate and private hires sprinted through the month, generating a hefty £1.2 million—an all‑time best for the year. And that wasn’t all. The group’s New Year’s Eve event sold out across the network, raking in over £160,000 just from ticket sales.
Result: December 31 Became the Group’s Record‑Breaking Day
With venues crammed to capacity and ticket sales popping off, the last day of the year eclipsed every other sales day in the company’s history.
CEO Snapshot
CEO Ed Devenport shared his excitement: “We’re over the moon to close 2023 with our top‑performance month. The demand stayed sky‑high all December, a real testament to the experience we deliver. We poured huge resources into guest experience and private hires, and the 66% sales growth shows the magic we’ve planted across our eight venues.”
As 2023 winds down, Incipio Group’s celebration proves that a gala of strategies, a dash of social media savvy, and a sprinkle of holiday spirit can turn a marketplace into a money‑making playground.
