Instagram finally unleashes the feature you’ve been craving.

Instagram finally unleashes the feature you’ve been craving.

b>Instagram’s Repost Feature is Now Officially Live

Earlier this year, Instagram was spotted testing a new repost feature that would let users reshare a post or video they liked and wanted the rest of their followers to see. The idea isn’t too different from what users have been doing on platforms such as X since 2016. Today, the repost feature on Instagram has gone official, under a new name, of course.

b>How the Repost Icon Appears on a Reel

While watching a Reel, you will now see a new repost icon on the right edge of the screen, sandwiched between the comment and message options. The icon will also show the number of times it has been reshared, just like the number of comments, likes, and DMs attracted by a post.

  • Repost icon placement: Right side of Reel screen.
  • Icon visibility: Between comment and message options.
  • Reshare count: Visible beside the icon.

b>Summary: Instagram’s new repost feature allows users to easily reshare content and share their favorite posts with followers, now available across all Reels.

Repost feature on Instagram.

Instagram Repost Tool Update

Feature Overview

The new repost tool now supports static posts, placing the repost control just below the content alongside the standard engagement icons.

In a move that echoes platforms like X, Instagram introduces a small bubble that lets you add your own thoughts to a repost, creating a quote‑tweet experience on Instagram.

Key Highlights

  • Repost control positioned beneath static posts
  • Integrated bubble for user commentary
  • Seamless alignment with existing engagement controls

How It Looks

When you see a repost, your profile picture appears on the left side, accompanied by a text bubble containing your comment—mirroring the familiar note style found in Instagram’s DMs and Stories carousel.

How does reposting on Instagram work?

Repost tool on Instagram.

Instagram Repost Feed Offers New Visibility Opportunities

Meta Highlights a Dedicated Repost Feed

Meta says the Repost Feed is a dedicated spot where every reposted piece of content lives. Whenever someone opens a user’s profile, they’ll immediately see a feed that pulls together all the content that has been reposted by others. This structure is designed to give creators an extra chance to surface their work to a broader audience.

Creators Gain Wider Exposure

  • Reposts are credited to the original poster. If a creator’s work is reposted by someone else, the repost credit goes to the original creator.
  • Repost visibility is not limited to followers. When your content is reposted, Instagram may recommend it to the reposting creator’s followers, even if those followers do not follow you.
  • Repost recommendations help creators tap into new audiences. The algorithm may push the reposted content to followers who are not already connected to you, opening up fresh opportunities for engagement.

Why the Repost Feed Matters

Repost feeds give creators a tangible way to increase their reach. By harnessing the visibility that comes from other users endorsing your work, you can reach followers who might otherwise be outside your network. Meta’s emphasis on the Repost Feed underscores the platform’s commitment to helping creators gain more exposure.

Competitive xerox… at its Meta best

Location sharing in Instagram.

Instagram Embraces Snapchat’s “Map” Feature

Instagram’s newest addition, the Instagram Map, mirrors the location‑based experience popular on Snapchat. The map view lets users post from specific spots and discover content from friends nearby.

Opt‑In Location Sharing by Default

Unlike reposts, inspiration posts on Instagram still require explicit permission. The location‑sharing tool is disabled out of the box—users must tune in to broadcast their whereabouts.

  • Mutuals – Share with accounts you have mutual connections with.
  • Close Friends – Broadcast to a curated list of trusted companions.
  • Selected Friends – Choose any individual accounts.

Control Over Where You Post

  • Block Locations – Prevent the map from displaying posts from problematic or sensitive spots.
  • Restrict Accounts – Exclude specific users from seeing your location updates, reminiscent of WhatsApp status privacy settings.

While not everyone is thrilled with this “copycat” approach, the feature offers granular control, letting Instagram users tailor their public presence precisely.

Location map on Instagram.

Meta Unveils Instagram’s Map View and Friends Tab

Map View Offers 24‑Hour Access to All Media

Instagram’s new Map View displays a variety of content—including Reels, Posts, and Stories. The map remains visible for 24 hours from the moment the media is initially shared.

Friends Tab Adds a Dedicated Section in the Reels Hub

The Friends tab appears as a distinct tab within the Reels hub. It collects every piece of content that has attracted interaction from your friends and your online acquaintances.