Apple’s Big Leap: New Record Revenue Hits the Books
Why the Numbers Are Really Nice
Thanks to the iPhone 7, Apple just broke its own record in the last quarter of 2016, raking in a whopping $78.4 billion in net sales—a neat 3 % bump over the same stretch last year.
Cooking Up the Numbers
- iPhone sales hit their highest-ever spike—Tim Cook called it “more iPhones than ever before.”
- Macs, Apple Watch, and the services arm all put up new personal bests.
- Stocks jumped 3 % right after the market closed.
What Tim Cook Gave Us to Smile About
“We’re thrilled to see our holiday quarter achieving Apple’s top quarterly revenue ever and smashing several records along the way,” Cook said. The company’s been facing a cold shoulder from Chinese competitors, but this quarter’s lift shows the competition’s impact has finally cooled down.
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