iSIZE Secures a $6.3 Million Boost to Make Streaming Eco‑Friendly and Crystal‑Clear
Video streaming is blowing up faster than a popcorn pop‑up, but it’s also burning through a surprising chunk of global carbon emissions. iSIZE, the London‑based deep‑tech startup, is tackling this head‑on by using deep learning to cut data usage without sacrificing picture quality. The company just closed a new funding round, bringing its total to $8.2 million, led by Octopus Ventures and backed by a lineup of insiders, from former Google CFO Patrick Pichette to Twitter’s Chairman TD Veen.
Why This Matters
- By 2022, video will make up a staggering 82% of total internet traffic.
- Each megabyte streamed is roughly the same as burning a small candle—over 1% of worldwide emissions are already linked to video.
- Users want buttery‑smooth 4K streams, while advertisers demand headline‑breaking performance.
So, can you have high‑end visuals and low environmental impact at the same time? iSIZE’s answer: Yes—thanks to AI.
What iSIZE Does
The core of iSIZE’s tech is a deep‑perceptual optimizer that “sees” what a human eye would find important in a frame. By trimming unnecessary data chunks, it keeps the same or higher visual fidelity while shaving the bitrate—a win‑win for bandwidth, energy, and pocketbooks.
Its solutions stack on top of any existing encoder, be it AVC, HEVC or AV1. No need to rewrite your streaming pipeline or ask subscribers to upgrade their devices. That means you can slash costs and cut emissions without throwing a wrench into the user experience.
Who’s Behind the Magic
Founders Sergio Grce and Dr. Yiannis Andreopoulos rolled up their sleeves after spotting the double‑whammy of soaring streaming demand and mounting environmental scrutiny. With dozens of research papers under their belts and a graduate stint at the Creative Destruction Lab Oxford, they’re well‑positioned to turn theory into a clean‑coding, revenue‑boosting reality.
What the Funding Means
Proceeds will be spent on:
- Expanding traction in the U.S. market.
- Strengthening the tech squad.
- Enhancing IP assets to stay a step ahead of competition.
Word from the CEOs
“More people are streaming than ever, and our partners see the business plus the planet benefit in working with us,” says Sergio Grce, CEO. “We’re thrilled to partner with Octopus’s network and expertise.”
Simon King, partner at Octopus Ventures, adds:
“iSIZE’s technology is already a game‑changer for big names looking to shave costs and energy. With devices getting eye‑catchingly better, we need new ways to keep streaming green. We’re excited to support this visionary founder.”
Get Real‑Time Updates
Subscribe now to stay in the loop and get instant notifications straight to your device—no spam‑only the good stuff.
