Fast Cash for Small Businesses: iwoca Teams Up with Countingup
What’s the Big Idea?
iwoca, one of Europe’s top SME lenders, has partnered with Countingup—an all‑in‑one business account platform—to let almost 10,000 Countingup users pull up a loan in just a click. Think of it as a financial super‑power right inside your day‑to‑day accounting app.
How It Works
- Seamless Integration: iwoca’s Flexi‑Loan slides straight into Countingup’s interface. No separate signup, just a few taps.
- Speedy Decisions: 70% of the first wave of loan applications got a green light in under an hour—a real game‑changer for cash‑flow tight spots.
- Data‑Driven: Countingup’s built‑in accounting and tax data feed directly into iwoca’s API, making the application process almost frictionless.
Real‑World Impact: A Nurse’s Story
Yusupha Fatty, an agency nurse who works across NHS hospitals, needed a reliable car to hit the road. The loan helped him upgrade his vehicle, and he said:
“It was one of the easiest and most straightforward applications I’ve ever come across.”
“With Countingup and iwoca, the whole process was so much quicker than with my old provider.”
“The speed made a massive difference—without it, I wouldn’t have been able to work.”
Industry Voices
Harry Cranfield, iwoca Partner Channel Manager, added:
“We’ve already helped 30 partners give finance right inside their platforms. This collaboration with Countingup takes us one step closer to making fast, flexible loans universally available to small businesses—boosting cash flow and driving the economy forward.”
Rory Bocock, Head of Marketing at Countingup, mentioned:
“Bringing iwoca’s loans into our app is a major leap toward automating and simplifying finances for the UK’s self‑employed. We’re giving entrepreneurs continuous access to the money they need to thrive.”
Get Your Cash on Demand
With this partnership, small businesses can now tap into growth opportunities without the usual wait. Imagine pulling a loan like a coffee—quick, reliable, and always at the right time.
