Jellyfish Expands in Latin America – Adding Reamp and San Pancho
Jellyfish, the digital partner for the world’s leading brands, has just bolstered its presence in Latin America by acquiring two data‑driven marketing players: Reamp and San Pancho. This move marks another big step toward becoming the go‑to global powerhouse for any brand’s digital needs.
The Big Picture
- Reamp: Programmatic marketing trailblazer in Brazil, formerly a pioneer Google partner.
- San Pancho: Full‑funnel digital marketing firm with strong Google certifications, operating from Mexico City and Colombia.
- Jellyfish: 1,400 employees worldwide, known for a globally consistent offering with a knack for localised capabilities.
By merging these firms into the Jellyfish family, the company instantly boosts its tech stack, marketing expertise, and regional reach. No more waiting – the integration kicks off right away.
Why This Matters
Reamp and San Pancho bring:
- Advanced data‑collection, analysis, and visualisation tools that turn information into decision‑making power.
- Rosters of high‑profile clients – from Natura & Co., Sanofi, and BP, to Walmart, Cemex, Home Depot, and Aeroméxico.
- Strong partnerships with Google, ensuring cutting‑edge tech is always at the table.
With these assets, Jellyfish can now deliver digital transformation on a global scale, especially across growing markets like Brazil, Mexico, and Colombia.
CEO Rob Pierre Speaks
“Our expansion into Latin America hinges on companies like Reamp and San Pancho. They share our core values, boast robust Google partnerships, and bring expertise that makes this synergy absolute.”
Reamp’s Founding Vision
Reamp was founded in 2010. The squad—about 100 dedicated marketers—has worked behind the scenes for giants such as Natura & Co., Sanofi, BP, and even Facebook. Their secret sauce? Turning raw data into pretty dashboards that help brands spot the best opportunities.
San Pancho’s Rise
Since 2017, the 50‑strong team in Mexico City has also been roaming Colombia, the very first Jellyfish office in that country. Harnessing analytics and Google marketing certifications, they help brands steer their tech stacks with data‑driven confidence.
Team Integration
Reamp’s David Reck becomes Managing Director for Jellyfish in Brazil. San Pancho’s Ana Salinas heads Sales & Partnerships, while Hector Oseguera steps in as Managing Director for Jellyfish Mexico.
The Bigger Roadmap
Jellyfish’s growth tracks a pattern that began in 2019, when it acquired French firm Tradelab and Emmy‑winning creative agency Social Life. With a significant backing from Fimalac Group, the combined entity reached a valuation of £499m – a testament to its escalating influence.
What Comes Next?
With Reamp and San Pancho now behind the same umbrella, Jellyfish is poised to inject fresh tech, richer marketing capabilities, and a robust data mindset into every corner of the Latin American market. The result? Brands can set sail on a digital adventure that feels seamless, global, and completely, totally tailored to their local needs.
Ready to see how this blend of worlds can amplify your brand? Let’s talk and discover the future of digital marketing together.
