BlackCurve Scores £1.5 m Boost from Nauta Capital
Thinking your online shop’s prices are already “smart” might leave you scratching your head. BlackCurve says otherwise. The 2016‑founded startup just closed a £1.5 million funding round, all thanks to the pan‑European VC Nauta Capital. The deal was so seamless that even Carles Ferrer, the London‑based general partner who’ll now sit on BlackCurve’s board, couldn’t resist jumping aboard.
What BlackCurve Does
- Runs AI‑driven pricing for every product in a retailer’s inventory.
- Pulls data from sales history, website traffic, competitor rates, stock levels—all in a single, tidy sheet.
- Let’s mid‑to‑large multichannel stores in niche sectors such as sporting gear, DIY, outdoor gear, kitchen gadgets, electronics, pet supplies, automotive parts, toys, beauty and healthcare take the wheel.
In plain words: BlackCurve turns “if this item is cheap, but has a C‑rating, set price X” into fractal rules that run each month. They’re currently tweaking over a million product titles and pushing about 15 million price flags per month, saving shops a boatload of time and cash.
Why the Funding Matters
Philip Huthwaite, the guy who started this gig, shared his excitement: “We’re thrilled to have Nauta on board. Their track record is excellent and their advice has already been spot on.”
Meanwhile, Mercia Fund Managers, a UK tech‑investment firm, tagged along, proving the industry’s confidence that BlackCurve is set to shake up the pricing software arena.
Ferrer’s Take on the Partnership
Carles Ferrer has a cheeky grin in his quote: “We couldn’t pass on a chance to help a company that’s so smart about pricing. Most firms still juggle spreadsheets in a pre‑digital age; BlackCurve changes the game by automating the whole process.”
He added that the alignment with Nauta’s existing portfolio strengthens their global expansion plans, turning “pricing strategy” from a quaint hat into a high‑speed roller coaster.
Mercia’s Confidence
Chris Kilroy summed it up: “Since our seed round in 2018, BlackCurve has kept hitting the mark. We’re poised to support them with Nauta through 2019 and beyond.”
All in all, BlackCurve’s new funding turns ambitious pricing tweaks into reality, giving retailers a chance to grow profit margins while saving everyone the mental headaches that come with manual price management.
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