StreetBees: The Bee‑hive of Real‑Time Consumer Insight
London‑based StreetBees just secured a fresh £8.6 million (≈$12 million) in funding, thanks to the co‑founder of Skype and a cohort of savvy investors—including LocalGlobe, Octopus and BGF Ventures.
What This Means for the Big Brands
With more than a million “bees” active in 150 countries, global players like Unilever, PepsiCo, BBC World Service, Vodafone and L’Oréal are now able to peek into how their customers truly behave and to forecast trends with confidence.
Why StreetBees Rocks
- Real‑time data – No more waiting five months to know what people actually feel.
- Machine‑learning magic – Transforms messy human stories into clear, actionable insights.
- Cost‑effective – Drastically reduces the $44 bn annual spend on traditional, outdated market research.
Key Voices
Tugce Bulut, CEO explains: “Human behaviour is wild and messy, and questionnaires can’t capture that full complexity. StreetBees dives deep into everyday lives, scales the data, and lets brands see the big picture – and act fast.”
Carolina Brochado, Atomico Partner adds: “Traditional market research is slow, rigid and expensive. StreetBees provides a real‑time, cost‑effective alternative that lets brands stay in sync with their customers’ ever‑changing needs.”
Next Steps
With the new capital, StreetBees is set to open a brand‑new office in the United States—ready to deliver fresh insights to its expanding global clientele.
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