Tech Will Save Us Secures a Mighty $4.2 Million Series A
Think tech, play, and a splash of magic: that’s what the UK startup Tech Will Save Us has been cooking up. Just wrapped a Series A that landed a whopping $4.2 million (£3 million), with a stellar crew backing the venture.
Who’s in the Investor Hall of Fame?
- Initial Capital (lead investor)
- Backed VC
- SaatchInvest
- All Bright
- Unltd‑inc
- Leaf VC
- Chris Lee – co‑founder of Media Molecule
- Martin McCourt – ex‑CEO of Dyson
- Jonathan Howell – CTO of Made.com
What’s the money for?
The fresh cash will let Tech Will Save Us step up its game (pun intended). They’re building a “STEAM play universe” that fuses digital and physical toys, letting kids create, explore, and conquer tech without fearing it.
A Marvelous Collaboration on the Horizon
Hold onto your superhero capes: a brand‑new partnership with Disney is coming! The first kit, Electro Hero, lets children help the Avengers tackle secret missions. 8 months of development? That’s the magic cookie time! The kit drops on 15 March, just before Avengers: Infinity Wars hits the big screen (from 27 April).
Meet the Founders
- Bethany Koby – founder, proud parent, creative, entrepreneur
- Daniel Koby – co‑founder, shared vision beyond plugging in the future
“We’re stoked about the investors we’ve found. They’re not just brilliant in gaming, they’re also parents and entrepreneurs who want to shape the next generation positively,” Bethany says. “The mission? Empower kids to play with tech, not fear it.”
Initial Capital’s Take
Alvaro Alvarez del Rio, Partner at Initial Capital, shares, “Tech Will Save Us is a fresh, fun, educational, and affordable approach to learning. Their broad suite of products and brand partnerships will let curious kids from tots to teens play with tech that’s been out of reach before.”
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