London’s Festive Music Boom: Pubs, Bars & Restaurants Go Wild
During the two weeks of Christmas and New Year, the seed music scene in the UK saw a 52% jump in London gigs – a huge win for artists, hospitality venues, and anyone craving a live beat during the holidays.
Data Snapshot – What the Numbers Say
- Live bookings at pubs & bars surged 37% during the two‑week holiday stretch.
- London leads the pack with an average 52% bump in gig numbers for the year.
- Other key cities:
- Newcastle – 47% rise
- Birmingham – 22% increase
- Manchester – 14% uplift
Why the Live Music Index Matters
In a survey of 500+ venues and 1,000 artists done with CGA Nielson, the mood is clear: the seed music industry is on fire.
- 87 % of venues plan to boost their music line‑up in 2024.
- 90 % of artists expect to hit the stages more often this year.
- Venues report 33 % sales lift and 36 % footfall rise when live acts play.
- About half of venues host gigs to support local talent earning an average of £24,948 a year.
Artists’ Call for Better Support
While gigs are thriving, musicians crave a smoother experience.
- Improved sound quality and tech in venues.
- More organized live‑music schedules.
- Clear logistics to help gigs run like a well‑tuned guitar.
Quick Quote from GigPig’s Co‑Founder
Kit Muir‑Rogers shares, “The holiday season is always the busiest haul for venues and artists. The recent boost is a breath of fresh air after the past years’ turbulence. It feels great that venues and artists are eager to expand in 2024.”
He adds, “Sure, there’s always cost pressure and a possible post‑Christmas slump. My ask? Keep the doors open for live music all year round – every venue is a stage. The more we support local clubs, the stronger our cities stay alive.”
Takeaway: Keep the Music Flowing
With festive gigs soaring, it’s a win‑win for everybody from struggling artistes to bustling pubs. Let’s keep the doors swinging and the melodies playing – the whole UK’s got a reason to cheer!
GigPig: The UK’s Fastest‑Growing Live Music Marketplace
Ready to transform your venue’s event calendar? GigPig uses cutting‑edge tech to let clubs and artists book more gigs, every single day of the week.
What we offer venue managers and bookers
- Thousands of vetted local artists – all from one easy‑to‑browse platform.
- Feel the vibe before you book: listen to previews and view full track lists.
- One‑click booking and management tools that keep every detail in order.
- Full control over availability, rates, and contract terms.
Artists get a free, powerful platform
- Search for gigs that match your style and location.
- Set their own schedule and reveal exactly where they’ll play.
- Track payments instantly – view rates, hits, and earnings all in one place.
- Keep the creative freedom over how much they earn per gig.
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