Maison Sport Skies High in 2024 Winter
Closing the gap between the slopes and the bank account, Maison Sport has finished the current season with a whopping 50 % jump in bookings compared to last year. The company’s jump‑start this winter shows it’s snow‑in‑style and cash‑in‑play.
Quick Stats Snapshot
- Bookings So Far This Winter – €13 million (£11 million)
- Total Bookings Since Launch – €50 million (£42 million)
- Customers Served – 150,000 ski enthusiasts
- Winter Half Term (Feb) – £1.2 million in one week
Why Are Skis Prancer on the Slopes?
From warm school breaks to rolling snow packs, two in five (43%) Brits have booked a winter sports holiday this season. The wish for a snow‑packed school holiday keeps steering people to places like Avoriaz, Tignes, Courchevel, and Val‑d’Isère.
Executive Insight – Nick Robinson, Co‑Founder & CEO
“Our data shows customers prefer to hit the hills later in the season. The February Half Term saw a 100 % jump in bookings compared to last year, and Easter’s numbers are on a similar roll. New Year and Christmas fell flat, likely because early‑season snow just hasn’t been there in these last few years,” he explained.
He added that the poor snow conditions at lower resorts early on have forced people to wait until the snow‑guaranteed resorts come into play.
Avoriaz & Tignes Take the Spotlight
The company’s internal data shows that both resorts saw a 50 % to 75 % rise in bookings versus last year. The primary driver? Snow‑sure status coupled with diverse holiday options. Whether you’re chasing the high‑end thrills or a more affordable getaway, these resorts tick the boxes, especially when living costs tighten.
A Legacy of Lessons
Since 1991, Maison Sport along with its partner, Supreme Ski School has delivered €50 million (£42 million) worth of ski lessons. This milestone reflects the unwavering dedication of the instructors and the trust of a loyal customer base.
Nick Robinson reflected: “Reaching 150,000 customers and delivering the same number in €50 million of lessons proves the resilience of the industry post‑Covid, the ongoing cost‑of‑living realities, and how essential winter holidays remain when snubbing annual travel plans.”
Maison Sport’s story doesn’t end at the slopes—it’s a testament to passion, perseverance, and a commitment to ensuring every ski holiday is as memorable as the next.
