Mamamade Grows Like a Baby’s Appetite
Since the UK lockdown kicked off in March, the home‑made baby‑food start‑up Mamamade has seen a 300 % jump in orders, and it keeps racking up a 40 % month‑over‑month climb. That’s a lot of tiny tummies lining up for plant‑based delights.
Why Parents are Drooling for Mamamade
Founded by working mum Sophie Baron, the brand was born from her own frustration: “Working parents don’t have time to prep nutritious meals for the little ones,” she says. The result? A line of 16 delicious, plant‑based weaning meals spread across three product ranges. Think of it as a baby‑friendly food truck that you can order from your couch.
From Kitchen to Doorstep in a Flash
- Plant‑based recipes that taste like a restaurant, not a toddler bib.
- Meals come pre‑measured, so you won’t waste the last spoonful – a win for both your wallet and the planet.
- Simple prep: steamed, microwaved, mashed, or pureed as you please.
Scaling Up to Keep Up with the Demand
Over the past nine months the company’s sales exploded, so they set up a dedicated larger facility. A squad of chefs (previously from Bob Bob Ricard) and nutritionists now pack the pots, ensuring every puff and bite is high‑quality.
Breakfasts for Every Parent‑Baby Bond
The latest launch is a breakfast line for parents and kids to share – because who doesn’t enjoy a kitchen duet? Highlights include:
- Sweet Potato & Cinnamon Porridge – comforting, warm, and zombie‑proof for the hungry tiny‑tots.
- Blueberry & Lemon Breakfast Bowl – a sweet‑tarty treat that’s a safe‑harbor for picky palettes.
- More porridges and finger foods coming in June.
All‑Natural, Allergy‑Friendly, and Flash‑Frozen
All meals are all‑natural, allergen‑free, and freshly flash‑frozen to lock in nutrients. They’re sold via a subscription service or one‑off orders on the Mamamade website, and delivered straight to your doorstep. No cooking, no fuss – just pure baby bliss.
Founder’s Bottom Line
Sophie sums it up: “We built Mamamade on data and customer voices, offering more variety than any other baby food out there. No nasties, no artificial sugars, 100 % plant‑based.” How cool is that?
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