Microsoft’s Price Hike: It’s Not a Bargain‑Buster, It’s a Currency Buster
Hey tech lovers, if you’re shopping for a new Surface on the UK market, brace yourself for a little price jump. Microsoft has just pushed the cost of its Surface and Surface Book series up by more than 15% – that’s roughly $400 for some models. The culprits? A pound that’s been slipping since the last Brexit vote.
Why the Shock? Currency Wars, Not Spoofing
The cause? The sterling’s recent tumble. Microsoft isn’t the only one feeling the pinch – Sonos and Apple are also tightening their price tags. In a nutshell, the company’s spokesperson explained that they’re aligning prices with “market dynamics.” For indirect sales (those sold through partners), the final price still falls under the hands of the resellers.
Spotlight on the Surface Book
Take the Surface Book, for instance. It’s now listed at £1,449, a sharp uptick of £150 (about 11.5%) over last week’s price of £1,299. The high‑end model has leaned into a hefty $400 surcharge, while the Surface Pro 4 stays in its original orbit at £749, albeit a few models have slipped up by £160.
Future Heads‑Up: New Surface Pro? Unknown Rating?.
Word on the street is that Microsoft is gearing up to launch the next version of the Surface Pro running Windows 10. No one’s spilled the beans on how this release will dodge (or bite) the pound’s volatility, but let’s keep our eyes peeled.
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