Is Your Living Room the New Sports Bar? Numbers That Spell Home‑Bound Excitement
When the UK’s summer sports calendar hits the airwaves, a staggering 57% of Brits are primed to watch tournaments. And guess what? Instead of cheering in buzzing pubs, 80% are choosing the comfort of their own sofa. AirTime’s latest research shows the living‑room is now the actual stadium.
Game‑Day Seating at Home
- 63% of fans haven’t even set aside a special budget for the sports rush.
- Only 10% plan to catch the live action at a stadium.
- 19% will make a splash in pubs, bars, or restaurants.
Even though most will stay home, it’s not all cheap. 27% anticipate hosting friends or family and will spend more than their usual evening bucks. A 10% (8%) spree means they’ll drop £25‑£50, while 11% expect a mini‑spree of £15‑£25 for a sensational stay‑in.
Bar‑Bashes: The Tiny Yet Tight Crowd
For those who step out, 40% enjoy watching at a food‑and‑drink venue. And hey, 26% of them reckon they’ll spend over £50 – that’s more than a typical night out for 35% of them.
Josh Graham Says…
“Many fans are watching their wallets this summer and opting to tune in from their sofas, but there’s an exclusive slice waiting for great experiences. In this environment, loyalty matters more than ever. No matter whether fans stay put or venture out, hospitality and retail can think creatively to reach customers and create unforgettable moments to attract and keep them.”
– Josh Graham, Co‑Founder, Airtime
So, strap on your comfy chair, grab your favourite snack, and join the home‑grown fan craze. And don’t forget to subscribe – you’ll get live updates straight to your device!
