Naked Wines’ Stock Soars as New Growth Plan Unveiled
After a rough ride that saw shares tumble over 75% in the last three years, Naked Wines is finally turning heads. Investors are cheering as poor online sales bounce back, and the company’s stock has shot up almost a quarter.
Why the Rally?
- Direct response to a fresh, bold strategy focused on online sales revival and revenue growth.
- Reduced inventory during a restructuring punch‑swept the supply chain, clearing the way for fresh demand.
- Triggering cash flow from surplus stocks and preparing to pay dividends.
CEO Rodrigo Maza’s Blueprint
“A year ago, I pledged real value for everyone. Today, we have a three‑fold plan that keeps our promise: 2025 full‑year targets are in sight even in tough markets.”
He added that runs for dividends will kick off, capital will unlock from extra inventory, members will get top‑tier service, and a brand‑new customer acquisition engine will get them racing back into the funnel.
Analyst Check‑In
Jefferies star Andrew Wade feels optimistic: “While the details need iron‑clad work, Naked’s commitment to cash returns, solid sustainable EBITDA, and a long‑term growth agenda is a bright sign.”
Market Reaction
By Thursday morning, the shares were already up 25%, trading at 78.9p. The market’s reaction tells a clear story: a polished plan + bold execution = serious upside.
Bottom Line
Naked Wines’ latest playbook says the company is ready to fight back: clear inventory, generous payouts, top‑notch service, and a fresh customer‑growing engine. If the strategy sticks, the wine‑lover crowd might just find themselves raising a glass (or a share) in celebration.
