So Energy’s So Lily Tariff: The Super Saver of the Energy World
With the brand‑new energy price cap sliding into place today—digging a neat 5% up to £1,928—So Energy is shaking things up one more time. They’ve just rolled out a fresh fixed‑rate deal that outshines even the new cap. Let’s dive into why this matters.
What exactly is So Lily?
- A 12‑month fixed tariff. Once you sign up, your price stays steady for a whole year.
- Estimated annual bill of £1,899. That’s roughly £29 less than the newly imposed cap.
- Designed for all 325,000+ households that So Energy already serves—plus a growing number of new customers.
Why Should You Care?
- Say goodbye to the anxiety of “oh‑no‑another‑price‑increase!” The 12‑month lock‑in gives you certainty.
- Even when markets are as unpredictable as a weather‑channel forecast, So Lily keeps your bill flat.
- It’s a real pocket‑friendly option compared to the cap—especially when energy costs are soaring.
So Energy: The Big‑League Challenger
Backed by a staggering 90‑year legacy from ESB—a giant that’s poured more than £2 billion into Britain’s grid over the past 30 years—So Energy has the clout and knowledge to offer something unique in the market.
Simon Oscroft, the interim CEO and Co‑Founder, explains the move: “We’re one of the very few suppliers that can beat the price cap with a fixed rate. When Ofgem put the cap up, we launched So Lily—understating the new cap by around £30 a year. This gives customers not just savings, but a cushion against future hikes.”
One Step Toward a Fairer Energy Landscape
- Despite the £30 yearly discount, stay tuned: customers still pay more than last winter’s bills and double what they paid two years ago, leaving 6.5 million households in fuel poverty.
- It’s high time the government published a Fuel Poverty Strategy—including permanent safety nets like a Social Tariff—as promised by Chancellor Jeremy Hunt.
- We’re calling on the government to act fast; the clock’s ticking and the need for protection is urgent.
How to Get This Deal?
Ready to lock in a more predictable, cheaper rate? Sign up for So Lily today—your energy bill just got a permanent price tag on a 12‑month fixed rate.
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