PeerIndex Scores £1.9 M to Supercharge Brands on the Web
London’s own PeerIndex just scooped up a tidy €3 million (≈£1.9 million) from a fresh Series A round and is already planning how to turn it into a recipe for brand‑level trendsetting. While the company sits in the buzzing Silicon Roundabout, its ambitions stretch far beyond the Thames‑side tech hub.
How the Money Will Be Used
- Partnerships with brands: Amplify the PeerPerks influencer‑marketing platform.
- Mass‑market growth: Feed an ever‑expanding user base with fresh campaigns.
- Algorithm R&D: Sharpen the “influence ranking” engine that tells companies who can truly sway crowds.
Micah Berek, the marketing maestro at PeerIndex, summed it up: “We’re throwing the cash at the parts that let brands discover their new global best‑buddy influencers and give users the evidence they need to claim the title of online trendsetter.”
The Crowd Behind the Fundraise
The backers are a mix of venture capital firms and industry angels:
- Anthemis Group and Antrak Capital – established investors.
- Former executives like Tom Glocer (ex‑Thomson Reuters) and Stephen Klein (ex‑Activebuddy), plus Ken Olisa (Restoration Partners), who added their cheers as angels.
According to Berek, working in the same city as other electrifying start‑ups has been a gift, but “online offerings thrive worldwide. Global traction matters more than local buzz.”
Brands in the Mix
PeerIndex is already sparking fresh excitement with a handful of high‑profile clients:
- London‑based Lookk.com – a pop‑up fashion portal.
- Exclusive luxury club Achica.
- Seasonal triumphs like the 2011 O2 Arena blitz that popped up over 2 million users, 500+ influencer tweets, and an 84% positive sentiment rate.
- Other heavy hitters: O2, Penguin Books, Atlantic Records, each using PeerIndex’s scoring engine to gauge campaign impact.
In short, if your brand wants to become the next big thing online, PeerIndex’s fresh cash‑flow is poised to keep the buzz alive and help you find the right voices for the right message.
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