UK Voters Cast a Skeptical Vote Against Tax‑Free Promises
New Savanta research shows that the British public isn’t exactly convinced either party will keep those lofty “no‑tax‑rise” promises alive.
Who’s Getting the “I Don’t Believe” Tag?
- 41%: “I don’t believe either of them” – the big hat‑stack of sceptics.
- 17%: Think the Conservative Party is actually going to keep the tax rates capped.
- 26%: Belief in Labour’s pledge to hold the tax gate shut.
Age Matters—and the Numbers Don’t Lie
500‑plus voters, the “Crown jewels” for the Tories, lead the pack, with 51% expressing a healthy dose of doubt. Older folks are more likely than younger voters to scoff at the tax‑free hype.
Inside the Tories’ Strategy Pitfall
Chris Hopkins, Savanta’s Political Research Director, highlighted that Rishi Sunak has made tax rises the “battle scar” of this election cycle. But despite his big‑talk, the public is actually leaning a bit more skeptical of the Conservatives than of Labour.
Sunak’s plan is clear: keep the tax numbers flat. The actual result? A skeptical voice that’s louder in older segments of the electorate, and that’s a hard‑to‑ignore signal for both parties.
As the campaign kicks into high gear, voters are reminding Parliament that promises, no matter how shiny, are tricky to swallow—especially when the headlines shout “no tax hikes!” and the reality remains a bit… creative.
