Britain’s Dining Giants: Deliveries are Still Growing, Even as Takeaway Sales Shrink
According to the CGA by NIQ Hospitality at Home Tracker, the country’s top managed restaurant groups closed February 2024 with an 8% year‑over‑year jump in delivery sales. That’s right—sales keep climbing, beating inflation every month out of the year for nine straight months.
Takeaway – The Down‑Ticking Service
Picture this: Takeaway and click‑and‑collect orders dipped by 4% from February 2023. Yet, when you combine delivery and takeout together, they still outpace last year by 5%. A positive swing compared with only 4% growth in January and a mere 1% boost in December.
Where the Money’s Going
- Delivery accounts for 11% of total sales this month.
- Takeout and click‑and‑collect are a combined 4% share.
- The brag‑worthy Eat‑in sales make up a whopping 85%.
Long story short, diners are moving away from the old-fashioned takeaway model in favor of the ultra‑convenient delivery route. Karl Chessell, director at CGA by NIQ, says: “It’s encouraging that at‑home sales are keeping pace with inflation early in 2024. The shift from takeaways to deliveries continues apace, and we can expect further migration as more and more people welcome the convenience of ordering platforms.”
But Chessell warns: “With discretionary spending still under pressure for many consumers, restaurants will have to stay laser‑focused on the quality and value of their delivery operations to sustain sales and share.”
Why This Data Matters
The CGA by NIQ Hospitality at Home Tracker is the go‑to source for anyone in the delivery and takeaway game. It publishes monthly reports that break down sales by value, volume, and even separate food from drink revenue. Brands can benchmark their performance, and in return they get back detailed insights.
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