Retailers Undergo Online Surge as Investment Soars

Retailers Flip the Switch: Online & In‑Store Hype Explores the Future

CBRE’s fresh scoop shows that the retail world is pivoting faster than a cat on a skateboard. With lockdowns still echoing, online sales weren’t just a lifeline—they were the new best friend for many shops that closed their doors.

CBRE’s Data Playbook

We’ve hit the refresh button on consumer habits, and CBRE’s research is the cheat sheet we needed. The study, built from chats and surveys with top UK occupiers, spots a trend of polarisation and consolidation among retail portfolios. Give me a minute—the big picture?

Retail Footprints Shrink & Sharpen: Big brands are trimming their spaces, making sure each square foot sings.
In‑Store Experience Still Top‑G: A robust parking lot, a comfy ambience, and a painless checkout line keep customer loyalty humming.
Social Media Is the New Cold Call: Two‑thirds of shops agree that the buzz on social commerce—think livestreaming with cake‑flavored discounts—has become a strategy dos.

The Landlord‑Tenant Tango

When the next wave of lockdown hits, the dance between landlords and tenants will become the new choreography.

Rent Relief: The Lifeline – 84% of respondents say their landlords already offered oddball sleeves like rent‑free stretches. They’re looking for more flexibility.
Flexibility Wins the Flags – About two‑thirds are ready to swap the old 1954 Act, trade in strict protections for a more nimble lease plan.
Data‑Driven Deals – 86% are open to sharing revenue stats if it unlocks a custom lease that fits their hustle.

Thinking Creatively for the Next Chapter

The UK real estate scene is giving a creative makeover—kind of like a LEGO set for grown‑ups. Most landlords are rolling out the red carpet: rent‑free, holiday extensions, and more. It’s a game of win‑win: if retailers succeed, landlords get a solid, long‑term tenant.

Industry Voices Speak Up

Jonathan Eastwood, CBRE’s Senior Director (UK Retail) clears up the chaos: “Retailers are re‑engineering their strategies—online traction and social commerce are the new north star.”

Tom Berry, CBRE’s Senior Analyst (Research) adds a pitch‑perfect note: “Uncertainty is no excuse for stagnation. Whether it’s landlord or tenant, there’s a chance to shovel the old ties and craft brighter partnerships.”