Elavon’s New Playbook for SMEs: Embrace the Contactless Wave
When the world hit pause, small‑and‑mid‑size businesses didn’t just survive—they pivoted. Elavon has been front‑and‑center, offering a fresh mix of eCommerce and Point‑of‑Sale (POS) tools that let merchants choose to keep the lights on and the storefronts safe.
Consumer Habits Are Changing – and We’re Watching Them
A recent survey, commissioned by Elavon and conducted with Ipsos Mori (but don’t worry, no link that actually goes somewhere), shows that shoppers are:
- Going 70% contact‑less (68% are ready to tap, tap, tap into a card). Proof that the future is now.
- Spending more online (52% up the wall since the pandemic began). Because nobody wants to chase a pancake that’s still at the kitchen counter again.
- Head‑lining their budgets around outings—day trips, dining, and the pub. 65% are even lining up to get back to the bar. The last thing we want is social isolation when life is about reconnecting.
Elavon’s Game‑Plan: Speed, Flexibility, Everyday Outlook
From May to June, inquiries about turning a business online skyrocketed: 30% increase in May, 52% in June. That’s a huge boost in the desire for digital delivery. Elavon supplied the tech and the confidence to let shippers go from brick‑and‑mortar to click‑and‑delivery.
Take Lola’s Cupcakes, for instance. Lifted off the dough? They launched up a website, offered a range of grocery boxes, delivered door‑to‑door—no people near each other, just your sweet treats arriving in the quiet of your living room.
Opayo: Sage Pay’s New Skin, Bigger Vision
March 2020 was the month of big moves. Elavon snapped up Sage Pay from the FTSE‑listed Sage Group. The rebranding to Opayo reflects a fresh laser focus on SMEs, delivering payments and commerce solutions up the street for a wide variety of sectors.
In 2019, Sage Pay had handled over 700 million transactions for more than 50,000 merchants—both online and in‑store. And now, as Opayo, the deal packs the same punch but with an extra dash of SME‑friendly mindset.
Behind the Scenes: What the Leaders Tell Us
Sean Wilson, Managing Director, Opayo says, “Now is the perfect moment for a trusted payment provider. With Opayo, we’ll keep pushing our customers to grow, adapt and innovate. Be of thanks to combining our eCommerce know‑how for SMEs with Elavon’s strength as a leading merchant acquirer.”
Hannah Fitzsimons, President & General Manager, Elavon Merchant Services Europe adds, “We’ve been supporting businesses through COVID‑19 by supplying continuous operational assistance and by deploying the right mix of solutions to help them trade. Now we see more businesses trading online, face‑to‑face or mobile at the core of their reopening strategy.”
Let’s Keep Reopening Together
Elavon’s new campaign, Tommorow Together, is set to spread across the UK, proving that the future isn’t just surviving, it’s thriving with a touch of tech‑savvy optimism.
All told, Elavon and Opayo are making sure that SMEs can open their doors—contactless, safe, and full of possibilities.
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