Numbers are the foundation of a profitable online gambling business — and GGR is of great importance in this sense. It shows how much your platform earns before expenses are taken out. By tracking GGR closely, you can spot your strengths, fix any issues, and plan for growth. It’s paramount for making informed financial decisions and staying ahead in the competitive niche of services for iGaming. Let’s nail down the definition and meaning behind GGR — read on!
Gross Gaming Revenue Defined: Why It’s Vital
Gross gaming revenue, or gross game win/gross gaming yield, is paramount for iGaming operators and turnkey casino software providers. It tells you how much a platform earns from player bets after paying out but before any other costs are taken into account. This basic figure is key for operators to track their earnings and plan for success and growth. We hope we’ve answered your What is GGR in gaming question — let’s cover the details.
To pinpoint your GGR, simply subtract the total winnings paid out to players from the total bets placed. What’s left is how much players have lost over a certain period. Operators can use this number to track gaming sales weekly, monthly, or yearly.
