Twitter’s New Shopping Hack: #AmazonBasket
Imagine scrolling through your Twitter feed, spotting a link to a shiny new gadget, and thinking, “I wish I could just add that to my cart with a single tap.” Well, Twitter’s new partnership with Amazon is about to make that wish a reality. Their plan? A clever hashtag that sends a product straight into your Amazon basket.
How the #AmazonBasket Magic Works
- Tweet a link: When a tweet contains a link to something on Amazon.co.uk (whether it’s from a friend, a celebrity, or a brand), that link becomes the first step.
- Reply with the hashtag: All you need to do is reply to that tweet with
#AmazonBasket. Boom! The item gets added to your Amazon account’s shopping cart. - Connect the dots: You’ll have to link your Amazon and Twitter accounts, so the system knows where to drop the goodies.
- Checkout on Amazon: Even though the item pops into your cart, you still have to head over to Amazon to pay and complete the purchase.
Why This Might Be a Game‑Changer
Twitter’s launch of this feature comes just a week after the company announced a $132 million loss. With user growth stalling and revenue streams still in a bit of a muck, the partnership could signal a fresh path toward profitability. Think of it as Twitter tapping into Amazon’s massive e‑commerce ecosystem to bring sales right into the social chatter.
What to Expect Next
Buyers already feel a little more alive on Twitter when their favorite brands or influencers post Amazon links. But the real excitement lies in watching the platform scoop up more deals that go beyond the usual sponsored tweets. If #AmazonBasket works, we can anticipate a wave of similar integrations that turn passive scrolling into tailored shopping.
Bottom line: Twitter’s new hashtag might just make your online shopping quicker, and if it wins big, it could even help the tweet‑powerful giant turn profits on the horizon.
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