Signifyd Gets a Big Boost: $205 Million Series E Funding
What’s the scoop? Signifyd, the slick sidekick for e‑commerce shops, just raised a whopping $205 million in Series E funding. Owl Rock Capital leads the charge, with a squad of savvy partners—FIS, the Canada Pension Plan Investment Board (CPP Investments), and Neuberger Berman Investment Advisers—joining the party.
Why It Matters
- Company valuation now sits at $1.34 billion.
- Money will fuel global expansion of Signifyd’s Commerce Protection Platform and its sprawling identity graph.
- Backers’ diverse expertise underscores the company’s massive market pull and its bright future.
Above‑the‑Fold Highlights from 2020-2024
- Brands on board: Samsung, Lenovo, Walmart’s various factions, Lacoste, Rite Aid, Quiksilver, Build with Ferguson, Mango—just to name a few.
- Ranked among the top enterprise fraud‑management providers by Forrester.
- Managed to cover 98%+ of e‑commerce shoppers worldwide, even big‑name retailers—leading to up to 20% boosts in conversion.
- Tripled European team size and launched a brand‑new LATAM office.
- Revenue down the road slated to hit $200 million run‑rate—double the pace from the last year.
- Market‑leader nods from Aite Group and Frost & Sullivan.
Investor sentiment at a glance:
“Signifyd is the backbone of already crowded retail traffic.” – Owl Rock MD Kurt Tenenbaum. “Their momentum aligns perfectly with the surge in e‑commerce interest, and we’re thrilled to help drive this next chapter.”
Why This Investment Moves the Needle
Think of Signifyd as the invisible shield that lets shoppers breeze past fraudulent carts and chargebacks with the ease of a paid‑up superhero. Now, with the extra capital, they’ll:
- Pitch a “fair” shopping journey for every customer, empowering merchants to spot and stop abuse before it leaks into their sales pipeline.
- Keep the checkout experience moving from a 2015‑era reload to a 2025‑ready interface.
- Introduce smarter payment flows—thanks to PSD2, SCA, and the new omni‑channel craze of buy‑online‑pick‑up.
- Deliver revenue lift of 5–7% on average, sometimes even higher.
Concrete Wins for Real‑World Retailers
Take Emma’s mattress brand—one of Europe’s biggest mattress accoladed companies—who worked with Signifyd amid a pandemic frenzy. Within months, they unlocked 6–7% uplift while sparing genuine buyers from being locked out. That’s a win for both profits and paw‑s in the comfort zone.
Hitting the Ground Running in LATAM and EMEA
With FIS’s seasoned payments know‑how, plus long‑term investors like CPP Investments, Signifyd’s growth trajectory is more than a skimming tip—it’s a full‑speed ride. The funding will further expand:
- Product & customer success squads.
- Risk intelligence & data science teams.
- Engineering hubs across the globe.
And the result? A global footprint that can bounce back from the most challenging e‑commerce twists—and keep it smooth for the future.
