Six Proven Design Hacks That Drive Clicks From Prospects

Getting Your Users to Click — Ready, Set, Tackle!

Why Computers Want to Be Clicked on

Whether you’re building a slick new website or a nifty mobile app, the heartbeat of every design is the user. In the bustling market of 2017, companies ask the same hard questions: “What makes a customer press ‘Send’?” and “What motivates someone to keep scrolling?” The answer? Crafting a UI that feels like a warm hug rather than a cold machine.

UI vs. UX – The Dynamic Duo

UI (User Interface) is all about the look: color palettes, balance, readability, and that satisfying “pop” when you tap.
UX (User Experience) digs into the feel: smooth interactions, animations, intuitive swipes, and first‑time doors that open like magic.
When you let them dance together, designers get a clear rhythm and a sharper purpose.

Top Tips to Make Your Site “Tap‑Friendly”

Show Off the Call‑to‑Action: Strip away the unnecessary “chrome.” Think Instagram’s recent clean white canvas – the only color is the notification icons and the photos themselves.
Choose Lighter Words: Swap “Proceed” or “Confirm” for a softer “Try Something” or “Get Started.” The mood matters.
Make Every Button Pop: Even a simple shadow or a clever shade can make the link feel like a button that’s begging to be pressed.
Natural Hierarchy Rules: Size matters. Title bigger than terms and conditions. Let users know what’s truly important.
Keep the Core CTA Above the Fold: The grand “Buy Now” needs to be visible from the first glance. If it’s hidden, the user will likely skip it altogether.
Align with User Flow: The button’s placement should match where you expect the user to be in their journey. Follow the eye, then give them something to do.

The Brand’s Digital Face

Today, your digital presence is the face of your brand. For B2B, B2C, and any firm that depends on online communication, a stellar user experience isn’t optional – it’s essential. Spots in front of a good design win loyalty, beats a flashy interface that drains the soul.