Snapchat’s Shares Skyrocket as Amazon Kicks It into the Creative Zone
Ever wondered how your Photos app could become your personal shopping assistant? That’s exactly what Snapchat is cooking up in collaboration with Amazon, and the market’s already feeling the buzz. Shares surged by almost 0.9% last night after an inside scoop revealed a new initiative dubbed “Eagle” (yes, it’s a secret codename). The idea? Take a snap with the app, and boom—nothing just stays a cool photo. Below you’ll get the low‑down on why this joint venture is buzzing.
What’s the Big Deal?
- Product spotting in a snap – Capture an item, barcode, or even a song, and Snapchat’s camera will tell you who’s selling it, how much it costs, and all the raving reviews. Think of it as a “shop‑around” feature in your pocket.
- Amazon links on the fly – Once the product pops up, you can grab the Amazon link instantly, share it with friends, or just doodle that “I’m buying this” moment into your feed.
- Context cards for ads – TechCrunch hints that advertisers could tap into these context cards, meaning your ads might flash product details that users can immediately purchase. Marketers, buckle up!
- Fail‑safe warning – If the camera can’t identify anything, the app will just say, “Bummer, we didn’t catch that!” No horror movies here.
Why Does It Matter?
When an app seamlessly bridges discovery and purchase, it’s like getting a personal shopper who never sleeps. This can convert eye‑catching snaps into actual sales, opening a new revenue corridor for Snapchat and creating a more immersive shopping experience for users.
Behind the Scenes
When a 15‑year‑old app researcher, Ishan Agarwal, tipped off TechCrunch, the news spread faster than a meme. The collaboration, still under wraps, got the spotlight the moment the earnings report hit the market, sending a ripple through investors who can’t resist the promise of the “Eagle” project.
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