Bang‑Amazing Boost: Visual Customer Pics & Videos Make 111% More Sales
Top brands and retailers on the Bazaarvoice Network are getting a hefty 111 % lift in conversions and a whopping 180 % jump in revenue per visitor (RPV) when they toss in eye‑popping customer photos and videos.
What the Numbers Actually Mean
- Over 2,600 sites were probed in the Shopper Experience Index—all parts of the Bazaarvoice web‑symphony.
- More than 400 brands and retailers took a quick poll about what kills their interest in the next two years.
Fast Facts
- 60 % of clients now claim that showing off customers’ own pictures and videos is the new baseline in e‑commerce.
- A solid 81 % say merging social media with online shopping is a must‑do.
Why People Love the Gifs and Snapshots
Joe Rohrlich, EVP and general manager for EMEA at Bazaarvoice, points out: “Everyone spends about two hours a day scroll‑scrolling through their favorite apps. Visual content from real users creates a bridge from that world straight to the shop front.”
Shoppers consider shoppable social posts a must‑have, wanting a scrollable gallery that shows how people actually use products in real life.
Cutting‑Edge Voice Tech Isn’t Enough
The latest trends show shoppers leaning on voice assistants for orders—but they still heavily lean on visual feeds to soak up how their friends are living.
More than 80 % of brands say that sharing user‑generated visuals makes it easier for customers to spot and buy the right items—something so essential that 88 % of them believe it enhances brand trust.
Social Media Is the New Shopping Cart
- 47 % of brands predict that discovering and purchasing through Instagram will be a game‑changer next year.
- 23 % think this social discovery will be a major competitive edge.
Going Beyond the Click: Omnichannel Power
Half of clients tick “advanced digital services” like frictionless checkout down in stores, and 50 % anticipate online reviews and Q&A rubbing off also on brick‑and‑mortar traffic—a 17 % jump from 2016!
Shoppers are actually reading store reviews before buying—now 45 % doing so, up 15 % over the last year.
Joe adds: “Brands are no longer chasing fancy tech for fun. The only thing that truly moves the needle—inside and outside the store—is real customer content. We’re just scratching the surface; growth potential is massive.”
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