Sony’s Xperia XZ Premium: The Slow‑Mo Superhero of Smartphones
What’s cooking in this new gadget?
Think of a phone that can capture video at 960 frames per second—you’re talking four times faster than the best of Apple and Samsung’s latest flagship phones. That’s the magic trick behind Sony’s new Xperia XZ Premium.
How did Sony pull this rabbit out of the hat?
- A brand‑new image sensor with built‑in memory. No need for extra external storage.
- A tech so snappy that other manufacturers can tap into it 6–12 months after Sony drops the first version.
Sony isn’t the biggest name in the phone world, but its sensor empire is a lucrative goldmine—often making more money selling camera tech to rivals than from its own phones.
Who’s already using Sony’s high‑speed vision?
Previous guests who’ve borrowed Sony’s sorcery include:
- Apple
- Samsung
- LG
- Xiaomi
All walking the path of slow‑motion bliss but now with Sony’s own GPS. The XZ Premium was the headline act at the Mobile World Congress in Barcelona, beating out the crowd on day one with its jaw‑dropping specs.
Market whispers & the mystery of profits
“Even though the XZ Premium stands out at MWC, I don’t see it flipping Sony’s fortunes,” quotes Francisco Jeronimo from market analyst firm IDc. He adds: “If you peek at Sony’s finances, you’ll notice the camera sales outshine the phone sales.”
So what’s the verdict? Sony is on a noble quest, showcasing its camera glory (slow‑mo and stellar photo quality alike) while slyly monetizing in the background.
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