Frasers Group Crashes Into the Holiday Swing With a Boost
As the holiday season looms, Sports Direct, part of the Frasers Group, is riding a wave of great momentum. The company’s recent figures show both profits and revenue jump in the first half of the year.
Financial Highlights (Jan–Oct 29)
- Revenue – up 4.4% to £2.77 billion.
- Adjusted pre‑tax profit – surged 12.6% to £303.8 million.
CEO’s Take: “We’re On a Roll!”
Michael Murray, the CEO (and Mike Ashley’s son‑in‑law), said on Thursday, “The first half delivered a strong performance, and we’re moving forward with great momentum into the Christmas trading period.”
He added that the “elevation strategy” is steering solid growth across the Board, especially in Sports Direct’s partnership with big names. “Our premium lifestyle ambitions stay the same,” he explained. “Sure, the luxury market’s a bit softer right now, but we’re still confidently pushing forward on our unique proposition.”
Finance Head Says: “Profit Guidance Holds Steady”
Chris Wootton, the CFO, told PA news agency, “We’ve maintained our profit outlook. Even if the luxury sector slows, we’re diversified across markets, ready to meet all kinds of customer demands.”
Why This Matters
With Christmas shopping in full swing, Frasers Group’s combined strength in sports, fashion, and lifestyle portfolios positions it as a one‑stop shop for consumers. The company’s flexible approach means customers can find high‑quality gear and luxury items side‑by‑side, ensuring a surprisingly robust sales mix.
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