Superdrug Expands with 25 New Stores in 2024
Celebrating a solid 60 years on the British high street, the well‑known health & beauty retailer is putting its money where its mouth is – by opening 25 brand‑new shops this year.
60 Years On‑The‑High‑Street, One Big Step Forward
Since that first store popped up in Putney, Superdrug has been all about making healthy living and beauty accessible to everyone. Now, the company wants to turn that promise into a bigger, better, louder experience by ringing in new, spacious locations.
Local Jobs and Community Boost
- Over 500 fresh jobs will spring up across the UK.
- Smaller towns and bustling city corners alike get a new shopfront to shop, chat and spot the latest trends.
- Every job comes with a bit of support for the high‑street ecosystem, keeping local economies buzzing.
2024’s Highlight Stores
Superdrug’s biggest ever stores will drop across the country. Here’s the sneak‑peek:
Cardiff’s St David’s – A Beauty Studio of Champions
From a modest 8,800 square feet to a staggering 113,000‑square‑foot palace – yep, you read that right. It’ll host a brand‑new treatment studio, make‑up gurus, piercings, and of course, the no. 1 ear and nose piercer on the high street.
Westfield Stratford City – Double the Size, Double the Fun
Everything from the glow‑up in lighting to the revamp in layout is set to fill a near 10,000‑square‑foot space, making it one of the biggest Superdrug shops when it opens in summer.
Bluewater Shopping Centre – Another Giant on the Horizon
Stay tuned for the full reveal – the shop is slated to be a top‑notch, all‑in‑one destination.
Refits and Repairs – All 2024 and Onward
Beyond new clicks, Superdrug is upgrading 7 existing stores and refitting 60 over the course of the year. “We’ll be freshening up fronts, snapping new “eco‑friendly” signage, replacing flooring and tiles with bio‑soluble items, and swapping out outdated fixtures for energy‑smart LED lighting,” says the company.
All changes tie into the Sustainable Store Scheme, ensuring each location is greener and smarter from design to waste handling.
Why an Online‑plus‑Offline Push Makes Monetary Sense
The company’s strong financials keep proving the idea that a push on the physical front is the right way forward. For example:
- Christmas 2023 sales spiked 9.2 % over the last four weeks, with just‑for‑the‑same‑loyalty (LFL) sales up 7.1 %.
- 2022 revenue climbed 17 % to £1.367 m, while profit before tax rocketed 71.7 %.
Investing in brick‑and‑mortar is a way to keep the rhythm of the omnichannel strategy alive. In other words, putting more of their products closer to the customer while channeling online power through the shop floor.
Quoting the Chief – Nigel Duxbury Speaks Light‑Hearted
“We’ve tumbled and turned in the years since our first store in Putney, but we’re still the same team that’s all about an easy‑blowing shopping experience for you,” Nigel says. “The dozen biggest changes to our stores in 2024 will stir things up – you’ll see brighter smiles, new services and even more fun beauty discoveries.”
Customer‑First Extras – Membership & Healthcare
The Health & Beautycard loyalty programme is still the backbone of customer engagement, with a whopping 18.1 million members behind it. New VIP Rewards let loyal shoppers earn extra perks when they clickbuy.
Healthcare remains a core pillar: near 200 shops have Medicine
pharmacies, while 60 house Nurse Clinics × its 4.6 out of 5 Trustpilot rating.
An online Doctor portal offers over 70 services and a wide range of medicine essentials – just in time as the NHS faces growing strain.
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