Watches of Switzerland Caveats About Trump’s 10% EU Tariff – Prepare for Pricier Timepieces
TL;DR: The U.S. levies a 10% tariff on EU goods, and luxury watch shop Watches of Switzerland (WoS) says that could push prices higher. Their American partners are already seeing a modest bump, while CEO Brian Duffy remains optimistic about their broader business.
What the Tariff Means for the Watch World
- Trump’s new tariff targets all EU imports to the U.S., raising costs for brands shipping from Europe.
- WoS reports an early indicator: some U.S. store partners have seen “mid‑single digit” price increases on Rolex and other high‑end labels.
- The full impact on the entire luxury market isn’t clear yet— and WoS takes its time before making a hard statement.
As WoS’s spokesperson noted, “We’re keeping a close eye on the developments, chatting with our partners, but it’s still too early to foresee how this will sway the market.” The company promises a more concrete update when the tariff landscape stabilises.
Executive Perspective
Brian Duffy, CEO of WoS: “We’re currently smashing the $1 B revenue mark in the U.S. thanks to the Roberto Coin acquisition. The UK market is back on track as trade smoothing improves. Even though the macro climate—plus any upcoming U.S. tariff twists—remains a factor we’re mindful of, our diversified model, fresh showroom openings, and the sturdy luxury watch and jewellery categories keep us confident.”
What This Means for Consumers
Expect a price lift of a few percentage points, especially if you’re buying in the U.S. If you’re in Europe, you’re probably untouched for now. But watch out—pricing across the globe can ripple quickly.
Stay tuned for further details. If you’re ring‑in‑the‑dollars, you might be tempted to store your wristwatch next to your coffee mug. Keep watching prices climb with the watch world’s next chapter!
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