Why Tech is the New Hero for Charities
Remember when the world stopped and we all got stuck in a digital bubble? Well, tech stepped in like a superhero, saving the day for businesses, but the third sector—charities—fell a bit behind.
‒ What’s the Deal?
- Trust? Heavily Needed. Charities often get a reputation blow for not showing where funds go.
- Transparency? Picture a dashboard that lets donors see every penny in real time.
- Speed? Charities can now answer “how do we make our help visible?” faster than ever.
Key Players: National Zakat Foundation
Mahboob Hussain, Re‑Branding Master at the Foundation, tells us: “Donors love a clear charity; a track—like a GPS for donations—locks that trust in place.”
What Trackers Give Us
Think of it as the “Where’s My Money?” feature built right into your phone.
- Seeing the Journey: From donation to delivery, all the way to the beneficiary.
- Personal Touch: Personalisation is the name of the game—people want to know the ripple they caused.
- Cashless Convenience: In a world leaning on contactless payments, charities are surfing the wave with kiosks and tap‑and‑go.
Why Charities Should Jump On the Tech Train
Accenture did the math: 44% of donors might just give an extra 10% if the charity shows them how the funds are making a difference. That’s not a small number!
From Face‑to‑Face to Digital
With lockdowns silencing in‑person meetings, tech filled the void—providing a personal experience in a world that needed it. Charities, it’s time to adopt the same playbook.
Mobile Matters
Half of all internet traffic flows on mobile. So, if your charity isn’t live on an app, you’re missing a huge slice of the audience.
Bottom Line
- Tech doesn’t just add licence plates to old processes; it creates a transparent, efficient, and personal giving landscape.
- While many charities are still dreaming, the tools exist—time to stop telling stories and start showing results.
- Dig into tech. The future of giving deserves it.
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