Marc and Lynne Benioff Take the Helm of TIME
What’s the Deal?
Around eight months following its takeover of Time Inc., Meredith Corp. has agreed to trade the iconic TIME magazine for $190 million with tech mogul Marc Benioff and his wife Lynne.
Key Bits
- Meredith’s role: They’ll keep TIME running smoothly for the short haul and will continue to handle things like consumer marketing, subscription fulfillment, paper sourcing and printing under a multi‑year agreement.
- Closing timeline: The sale is slated to wrap up within the next 30 days.
- Benioff’s take: “We’re investing in a company that changes the world—and it’s plain good business,” he told the press.
- Meredith’s confidence: CEO Tom Harty said, “TIME has been front‑and‑center for the most pivotal stories for over 90 years, and we’re sure it stays in stellar hands with the Benioffs.”
Why It Matters
This isn’t just a quiet bookkeeping swap. TIME has been a cultural touchstone, shaping global conversation word after word. With the Benioffs aboard, expectations are high—plus a bit of tech flair might just spice up those legendary covers.
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