Smokers pine for legitimacy — a first-to-showcase innovation carries them nearer to the first, rethinking diminished risk choices with another classification
For most smokers — the individuals who wish to keep smoking yet are available to decreased risk choices — the accessible options have reliably missed the mark. Warmed tobacco items (HTP) have made progress ; however, their innovative constraints keep them from conveying the full tactile experience smokers long for. Vaping, while well known among non-smokers and ex-smokers, offer une expérience complètement unique qui ne parvient pas à résonner avec les fumeurs traditionnels.
This editorial explores the two distinct smoker groups shaping the market, the limitations of current alternatives, and how SameTaste’s technology is poised to redefine smoking for both consumers and the industry at large.
