Why Growing Bigger Can Make You Feel Like a North‑Pole Salesman
Sounds weird? It’s not. When a business expands, the flags it flies become a lot more colorful and flickering – and that’s exactly what the latest Stand survey reveals.
SME Leaders, Life’s Got You on Edge
Nearly two‑thirds of small‑and‑medium‑enterprise bosses worry that keeping talent happy and boosting performance is their biggest headache. Across all sizes, 64% say these concerns are top of mind; go up to 70% in medium‑sized firms. The takeaway? The bigger the crew, the more the distance grows between managers and the people who keep the gears turning.
Outshining Competitors: Not for the Faint‑Hearted
Two‑thirds (62%) fear getting lost in a sea of rivals. This climbs to a staggering 76% for medium‑sized leaders. In a market where everyone’s wearing “unique” sneakers, the need for a crystal‑clear brand identity becomes essential.
Customer Insights: Are You Shy About the Squirrels?
Knowing what drives the folks you sell to is a biggie: 57% of SME heads admit it’s a worry, and 69% of their medium‑size counterparts can’t stop thinking about it. The larger the organization, the farther away employees feel their customers actually exist.
Stand’s Vision: From Talk to Tactics
“We’ve always spoken about solving business issues, not just communication hoops,” said founder Laura Oliphant. “Now it’s clear the game has shifted. Retaining talent, out‑of‑the‑box positioning, and customer empathy are moving to the top of the to‑do list.” She added that brands that stay proactive during growth are the ones that shine amid shimmering competitors.
Growth’s Hidden Pitfalls – Cash Flow to Culture
Stand’s report paints a stark picture: as revenue tricks up, the real risk shifts to culture & employee loyalty. A strong culture strategy, tuned from day one and refined as the company expands, is key to stopping turnover and keeping teams firing on all cylinders.
- Implement a robust culture plan early.
- Continuously polish it as the company scales.
- Leverage regular market insights to carve out a niche.
“Good communication is built on insight, and it’s the secret sauce for navigating change, building resilience, and sustaining growth,” Oliphant continued.
Culture p.Lawund & the Real‑World Paradox
Director Grace French summed it up: “No one loves pain, but when momentum starts to roll, the cracks in culture appear. It’s vital that the brightest minds stay on board right when they’re needed most.”
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