Data Privacy Gets a Blow‑Up: Users Start Claiming Their Own Digital Cash
In January, WhatsApp threw a wrench into the marketing machine by tweaking its policy. Suddenly, millions of users thought, “No thanks,” and hopped off to rivals like Telegram and Signal.
When the exodus hit the high‑seven‑figure mark, WhatsApp hit pause, saying it would delay the new rules for three months. The drama proved one thing: people are finally acting on their privacy concerns—don’t let the data dragons run the show.
TIKI: The Cool New App That Turns Your Data into Dollars
US‑based TIKI lets you see, control, and monetize your personal data. The app works by linking to your third‑party accounts (think Facebook, Instagram, Spotify, etc.) so you can decide how— and whether— that info is used.
After a stealth‑mode launch in late October 2020, users flooded in. In just a few weeks of marketing, the sign‑up numbers shot up into the thousands. TIKI’s mantra? “We build tools that empower users.” They’re all about transparency and trust.
Why Does TIKI Even Exist?
- Founded 2020 by Mike Audi in Boston.
- Audi has deep roots in data‑first companies—most recently the CTO of Blustream Corp.
- He sees that big tech profits from your data but you’re left empty‑handed.
Mike explains, “People’s data usually gets used against them. When a single company has all your info, it can do anything—yikes!”
He’d rather give you the reins so you can sell your data directly to businesses that would normally pay the tech giants. That, he says, creates healthier competition and benefits everyone.
Is the Market for Data Ready to Boom?
Apple’s recent privacy tweaks that restrict Facebook’s tracking, along with the Australian government’s moves to limit big tech data‑access, are hinting that a more balanced data economy is on the horizon.
Mike keeps it realistic: “We’ve still got a long road ahead to fix this imbalance.” But he’s determined. “We must act before it’s too late. TIKI is our way. Alone, we’re weak; together, we can take back control of our digital footprints.”
Stay in the Loop
Want a real‑time buzz on this story? Subscribe now and never miss a headline on your device.
Thanks for stopping by—here’s to a world where your data pays you back!
