Genius Group Makes a Remarkable Pivot in the Face of COVID‑19
When the pandemic hit, Singapore’s proud Genius Group was hit hard – resorts, cafés and events all shut down. But instead of letting the situation crush their ambitions, they turned the crisis into a huge opportunity for digital growth.
From a Café to a Delivery Hub
Genius Central, one of their flagship cafés in the Business District, opened in January 2020. Just a few months later, the government’s lockdown forced it to close. Instead of giving up, the team launched a line of healthy meal plans that could be taken out or delivered. By July 1st, the doors opened again, but now with a new focus on remote‑friendly services.
Global Reach, Local Resilience
- Entrepreneur Resorts – luxury resorts, beach clubs, and city co‑working spaces in Singapore, Bali, South Africa and the Czech Republic.
- Many of these locations had to close temporarily, causing a dip in revenue.
- With clever cost‑cutting (a 50% reduction without staff cuts), Genius Group stayed afloat.
- The group overhauled its entrepreneur programmes, moving them online and delivering them worldwide – first time ever.
Leadership That Keeps the Momentum Going
CEO Roger James Hamilton stated, “By re‑engineering each business line, we were able to open new revenue streams and slash overheads. Quick, agile changes let Genius Group ride the pandemic wave and still end up profitable.”
Today, most venues have reopened, and the international team is firing on all cylinders – driving fresh educational programmes and ensuring safety for everyone. This isn’t just a survival story; it’s a reminder that innovation can turn a setback into a launchpad!
