Digital Dreams: Why Most Companies Are Still Stuck in the 90s
According to fresh numbers from Purple, the UK’s top digital transformation squad, 63% of organisations have no rock-solid, action‑ready vision to steer digital change.
The Numbers That Sound Like a Bad Psychic Forecast
- 60% of leaders feel they’re missing the ‘wow’ factor to launch real digital impact.
- Only 38% report actually having the skill set to do it.
- 70% admit they can’t bring fresh products to market, even with the right tech.
Why Failing to Change Starts With a Human Problem
It turns out that digital failure isn’t just about cutting‑edge gadgets. Two big bugs popped up in the survey:
- More than half (52%) were totally blind to customer experience mapping – the secret sauce to making tech work for folks.
- Labor‑heavy corporate communication lives in a paper trail instead of a digital one. 60% say internal processes have never been documented, which is basically like writing a novel without a plot.
Other Shocking Tidbits
- Three‑quarters (75%) say it’s the IT department that’s steering the ship.
- Only half (52%) have IT at the board level – the big decision‑makers.
- Half (50%) are walking around with “digital transformation” on a sign but no actual strategy.
Why It Matters
Alistair Sergeant, CEO of Purple and the mastermind behind the Digital Leader’s Summit, reminds us that the summit was all about learning. More than 150 delegates stood at the intersection of interest and responsibility to drive change.
“Even though people are hungry for digital innovation, we’ve got the knowledge, skill, and guts to deliver a sustainable transformation missing,” Sergeant says. “If we don’t tackle tech cleverly, we’ll end up chasing a competitive edge that never materialises.”
What It Means for Your Business
Next time you hear “digital transformation” and feel like you’re standing in line at a vending machine, remember: It’s not just hardware and software; it’s all about people, processes, and the right culture.
Stay tuned, get the inside scoop from Purple, and transform from the ground up – because finally you’ll have that big idea that actually works.
